Williams Inference Center

The Williams Inference Center (WIC) is one of our key services.  The company’s website (excerpts below) refers to itself as a Business Intelligence Service.  It helps us in idea generation, such as highlighting a couple of years ago that Google’s server farms were huge electricity hogs and would necessitate the need for more power grid investments.   That led us to Quanta Services (PWR), which is only now catching the broader attention of the tourist traders who have glommed on to it from the Obama Administration’s stimulus package.

WIC is a group of what they call “inferential readers” scattered around the globe, reading everything from scholarly journals to the popular press.  They look for anomalies that suggest demand pressures–points of rising demand that suggest future trends.

One of their more memorable calls include spotlighting the Void in Meaning in people’s lives back in 1994.  They picked four stocks that they thought represented that theme.  You might know some of the names:

  • Eli Lilly (LLY) – for its Prozac drug
  • Starbucks (SBUX) – as the singles bar of the ’90s
  • Barnes & Noble (BN) – with books a way to fill the void

In the pages that will follow, I’ll provide pertinent updates, including select WIC publications, as well as thoughts from our quarterly in-person updates.

About Us

Williams Inference provides business intelligence.

As the oldest and most respected name in inferential scanning, Williams Inference has been reporting to clients for over forty years.

Today, more than seventy major corporations throughout the world rely on Williams Inference for unique insights to anticipate and profit from change.

The Williams Inference Service Package and Training Program help them achieve superior performance – year after year.

Inferential Scanning

The Williams approach of inferential scanning focuses attention on those areas of the outside world where change impacts the business environment – be it economic, political, social, cultural, technological or regulatory.

Williams Inference maintains a staff of readers who monitor a broad spectrum of global information and select the anomalies. Sources include over 200 publications, financial markets, popular culture and demographic shifts.


As with all intelligence work, the Williams Inference starting point is the search for clues – anomaliesirregularities, surprises and the unusual.

These anomalies are early indications of change, and may easily be missed in today’s morass of obsolete and meaningless data.

Although apparently unrelated on the surface, these anomalies often reveal a pattern of change.

Recognising these patterns and exploring their implication is the essence of the Williams Inference service.